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FROM THE FORTE

Perspective from Double Forte Public Relations and Marketing

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It’s The Most Wonderful time of the Year: For Social Media

socialholidayOver the holidays, social habits change. Users spend even more hours on social media, making December a great time of year to connect with your audience.  This doesn’t however mean you have to spend extra time posting and Tweeting instead of celebrating. Follow our four easy steps below to help schedule your social media posts.

Step 1: Pre-plan what to post

  • Taking an hour to schedule your posts now will save you hours of time in the future.
  • Focus on fun, entertaining and non-intrusive content and remember that a picture is worth a thousand words.

Step 2: Learn how to post effectively

  • We recommend utilizing the (free) social media management tool Hootsuite to follow updates and share content with your Facebook, Twitter, LinkedIn, and Google+ accounts. To schedule a post, type it in the composition area, select the accounts you want to post to and then set your time and date in the calendar. Of course, during any kind of local, national or world crisis, cancel all scheduled posts.

Step 3: Decide when to post

  • The day and time you post to social media will have a definite impact on the amount of impressions and engagements that your content receives. For example, if you want to schedule a post for Christmas Eve day, choose the morning instead of early evening when many families will be eating dinner and are not likely to be surfing the Web.

Step 4: Keep it real

  • Be prepared that opportunities from real-time events can increase exposure and keep your content relevant. If time permits, pay attention to your notifications and respond in real-time to your followers when they interact with your brand. Create calendar alerts or phone reminders to help you remember when to incorporate real-time posts into your holiday social media strategy.

photo credit: Bill Selak via photopin cc

Let’s Talk About Google Plus

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If you think your company doesn’t need a Google Plus profile because you’re on  Facebook, Twitter and LinkedIn, think again. Posts you share on Google Plus are indexed by Google’s search engine, meaning that if you’re sharing content and posts about your company’s products or services, when someone searches on the topic, you are more likely to show up. And, if you’re looking to target influencers and audiences by segments and audience (and you should be!), Google Plus can help. Google Circles allow you to track what kind of content the people in your circles care about and then you can share relevant information via Google Communities.

Here are some simple steps to get started on Google Plus if you’re not already there.

  • Create your company page
 Create your company profile, adding relevant photos and information so visitors can easily understand who you are and what you offer.
  • Spread the word 
Have employees and partners on Google Plus add you to their circles and start sharing content.
  • Connect across platforms
 Connect your Google Plus profile to your other social profiles  (website, Twitter, Facebook, etc.). This will help drive traffic to your Google Plus page.
  • Find relevant communities
 Search for communities that are relevant to you company. Listen to the conversations happening here.
  • Share content
 Share content that is relevant to your community. Share a mix of company-generated content and industry news.

And after you get started, don’t give up. It takes time to build a presence and reap the rewards from any social platform. Map out three, six and 12 month goals for your Google Plus page. Maintain a consistent strategy and you’ll see the results.

 

 

Social Media Lessons from E3

Last week, when E3 opened its doors to more than 48,900 video game professionals, we commented here on the growing importance of social media in the industry. As the agency responsible for managing E3’s public relations, we credentialed more YouTubers than ever before and the day before the show opened we saw more than 900,000 videos posted.
Clearly social media, in all of its varied forms, has become a critical amplification tool and message delivery mechanism. Here are some of the other digital trends we observed last week.

Twitter

  • Twitter dominated as the social channel of choice for sharing information during E3 because the platform is fast, easy and immediate.
  • Driving the Tweets and the RTs were the gaming fans not at the show. Social media allowed them to experience the event real-time and clearly that is what they wanted.
  • One interesting note about Twitter is that Mashable was a top influencer on the platform. Technically a blog, Mashable functions as almost a hybrid of traditional and digital media with its full writing, editing and publishisng staff. The outlet’s authority and influence are undeniable across not only gaming, but all technology sectors.

YouTube and Twitch

  • Video views surged at the start of the show and then dipped while show goers were busy making the rounds of booths and exhibits. They surged again following Nintendo’s Treehouse event. As the media reported on the event, more people were turning to YouTube and Twitch, proving quality content will always be a top driver of views, shares and likes.

Facebook

  • Facebook lagged behind other platforms in share of voice and was the least active major social platform during E3. The platform just doesn’t lend itself well to the types of real-time, interactive conversations that were driving much of the social activity related to the show.

Instagram

  • Interestingly, Instagram generated more impressions (over 30 million) than Facebook (approximately 25 million).
  • Clearly, at an event as popular and information-rich as E3, speed, authority, and visuals are the new currency for influencers.

“Traditional” media

  • And through it all, traditional media outlets from broadcast to print were steady in their reporting and coverage. These outlets still matter; still carry authority, reach and influence. But they certainly don’t dominate. No, it’s the consumer of of media that makes the rules, not the medium itself. Marketers need to meet their audiences where they are and they need to deliver their messages as appropriate – whether that’s a 60-second clip, 140 characters, an unfiltered image, or a 600 word op-ed.

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