If you are invited to be a guest on a podcast, may we suggest your answer be, “Yes.” Podcasts are a great way to reach an audience because people can listen to them on their own schedule. They are a great anchor for a content campaign; podcasters can add graphics and text to their show notes and guests can embed the show link into blog posts, tweets and emails.
To help you prepare for a podcast interview, here are nine things to consider:
- Stay silent until you are sure the host is done with his/her intro. Then give an enthusiastic hello.
- Have a good phone connection. Land lines are preferable.
- Do the interview in a quiet room. Make sure your emails don’t ding and your cell phone is on silent.
- If you are using notes, keep them on a single page so listeners won’t hear papers rustling.
- Keep your answers to 3 minutes or under. Two voices (dialogue) are more interesting to listeners than one.
- Highlight key points – pause, just slightly, between points, and use words such as “let me underscore that point.”
- Use inflection in your voice. Don’t be monotone.
- Ask for questions from the host in advance so you can prepare.
- Many hosts ask for a final thought/point. Prepare one in advance just in case.