You know you need a social strategy for your brand, but how do you choose which platform is best? Here is our social media cheat sheet for Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google+. We cover who’s using which platform, best times to post and pro tips.

Screen Shot 2015-02-03 at 6.57.38 PMFacebook

Still the most popular social network

Photos and videos perform well

Share stories, let people tell their stories

Who’s there?

  • 4 billion users
  • Dominated by 35-54 year olds, with 50+ million users under the age 25
  • 77% of users are women

Best time to post

Thursday and Friday from 1:00 – 3:00pm

Pro tips

Follow the 70/20/10 principle. 70% of a client’s posts should build its brand through relevant, interesting content; 20% should come from curated sources; 10% on brand promotions.

Screen Shot 2015-02-03 at 6.58.45 PMTwitter

Ideal for breaking news and to establish expertise

People on Twitter want to interact (Don’t forget the #hashtag.)

 

Who’s there?

  • 285 million users
  • Predominantly male, younger market (18-29) and college-educated
  • More than 60% of the user base makes over $50K per year

Best times to tweet

Monday-Friday during normal business hours for breaking news/influencer comments; Wednesday, Saturday and Sunday at noon, 5:00pm and 6:00 pm (for B2C)

Pro tip

People love images so post them often and tag people to create mini-albums, generating more engagement.

Screen Shot 2015-02-03 at 7.00.17 PMInstagram

A fun and effective visual marketing platform

Designed to be used as an app

Posting to Twitter and Facebook is very easy

Who’s there?

  • 300 million users
  • 53% of young adults ages 18-29 now use the service
  • Quickly growing among tweens/teens who prefer it to FB and Twitter
  • Women, Hispanics and African-Americans, and those who live in urban or suburban environments

Best times to post

Engagement stays consistent throughout the week with a nice spike on Monday’s from 3:00-4:00pm

Pro tip

Go behind the scenes. Use professionally-taken and “amateur” photos to show what it’s like to work at your company or how a service comes into being.

Screen Shot 2015-02-03 at 7.01.38 PMPinterest

The place for visual, curated content

An excellent platform for referrals, second only to Facebook

Holiday and themed content does very well

 Who’s there?

  • 70 million users
  • 80% are women (20% of all women that use the internet use Pinterest)
  • Mothers are 3x more likely to share Pins than other users

 Best times to Pin

Saturday’s from 8:00-11:00pm

Pro Tips

Only pin large, high-resolution images. They’ll receive more repins, which extends the longevity and virality of the pin.

Screen Shot 2015-02-03 at 7.03.13 PMLinkedIn

41% of visits are from a mobile device

A new member joins LinkedIn every two seconds

 

Who’s there?

  • 335 million users
  • Platform with the oldest users – 100 million members are over 50
  • More than 60% of LinkedIn members make over $75k a year
  • Primarily for the professional crowd
  • Men and women use this platform equally

Best time to post

Tuesday, Wednesday and Thursday during normal business hours with a spike during lunch

Pro tips

One of the easiest ways to improve his/her page is to include a photo. There’s an 11% increase that the page will get viewed because it includes a visual.

Screen Shot 2015-02-03 at 7.04.14 PMGoogle+

The fastest growing social network

Considered the best for SEO

Offers  the opportunity to interact with customers in real-time through Google+ Hangout

 

Who’s there?

  • 343 million users
  • Millenials (28%) and Generation X (23%)
  • Predominately early-adopter types
  • Male between the ages of 25-34

Best times to post

Monday-Friday from 9:00-11:00am

Pro tips

Ask company “friendlies”/influencers to demonstrate and/or offer tips related to how they use your client’s product/technology in a Hangout. Record the session and share it on YouTube and other channels.

 

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