hashtagsThanks to Chris Messina, #hashtags have become an effective way for marketers to drive engagement on Twitter (and Facebook, Intagram and Pinterest), provide context to tweets, search for topics and join conversations. 

Earlier this week SimplyMeasuredin an article that called out our client CLIF for the effective use of its hashtag #meetthemoment, wrote, “There are three keys to ensuring you get the most of out your hashtag:

  • Make it unique to your brand
  • Keep it simple
  • Use it everywhere.”

Here are some other things marketers should think about when using hashtags:

  • Hashtags work well when people can live tweet them.
  • Hashtags with action words perform better than non action-oriented hashtags.
  • Hashtags are an opportunity for brands to include messaging in a tweet. Ex. #MyFirstVolvo
  • Hashtags that can be used on multiple occasions are great for brands. Ex #Iwanttoinvent from GE.
  • Hashtags must be vetted.  Remember Susan Boyle’s unfortunate #susanalbumparty?
  • Hashtags can be co-opted. That’s what happened to #McDStories. So before you ask people to join your conversation, make sure you’re ready to hear what they have to say.
  • Hashtags shouldn’t be overused. But go ahead and have some fun with them. After all #YOLO.

This post was brought to you #fromtheforte.

 

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