- Emphasis on Content Marketing. Content marketing may not be a new concept, but it will be a focal point in 2015. Expect to see brands creating more original content to better tell their story, engage customers, and create a unique experience.
- Increased Visuals. With the popularity of apps like Vine, Instagram and Pinterest, it’s important to note the role that visual elements play in social media. Research overwhelmingly shows that images generate more engagement from social media fans and followers.
Quick visual tips for the New Year:
– Only post images that you’ve created or that you have a right to publish.
– Mix up different types of images (e.g., banners, infographics, photos, memes, etc.).
– Take impromptu photos on your smartphone and post them in real time.
– Share “Caption This” photos – post a funny picture on your page and ask fans/followers to offer their best caption for the photo.
– Avoid “selfies” unless you’re posing with a celebrity.
– And of course, remember to include relevant links with your images, to ensure that you’re sending all that traffic back to your company’s website.
- More Mobile Options. Not only is mobile more convenient for the on-the-go lifestyle that Millennials have made standard throughout our culture, but being plugged in at all times is becoming essential, and the most effective way to do that is with a mobile device. Make sure all of your online efforts are mobile responsive.
- Shopping on Social and Mobile. Expect e-commerce and social media integrations to deepen in 2015. Think gamification, special offers and integrated e-commerce and content sites.
- Measure, Measure, Measure. More, More, More. The top social analytics companies in play include Hootsuite, Google Analytics, Buffer, Radian6, Topsy, Sysomos and Sprout Social.