Over the holidays, social habits change. Users spend even more hours on social media, making December a great time of year to connect with your audience. This doesn’t however mean you have to spend extra time posting and Tweeting instead of celebrating. Follow our four easy steps below to help schedule your social media posts.
Step 1: Pre-plan what to post
- Taking an hour to schedule your posts now will save you hours of time in the future.
- Focus on fun, entertaining and non-intrusive content and remember that a picture is worth a thousand words.
Step 2: Learn how to post effectively
- We recommend utilizing the (free) social media management tool Hootsuite to follow updates and share content with your Facebook, Twitter, LinkedIn, and Google+ accounts. To schedule a post, type it in the composition area, select the accounts you want to post to and then set your time and date in the calendar. Of course, during any kind of local, national or world crisis, cancel all scheduled posts.
Step 3: Decide when to post
- The day and time you post to social media will have a definite impact on the amount of impressions and engagements that your content receives. For example, if you want to schedule a post for Christmas Eve day, choose the morning instead of early evening when many families will be eating dinner and are not likely to be surfing the Web.
Step 4: Keep it real
- Be prepared that opportunities from real-time events can increase exposure and keep your content relevant. If time permits, pay attention to your notifications and respond in real-time to your followers when they interact with your brand. Create calendar alerts or phone reminders to help you remember when to incorporate real-time posts into your holiday social media strategy.